News

A new face of fashion Mainer creates new magazine

A new face of fashion Mainer creates new magazine

It took a Down East homeboy turned New York publisher to take on the "Old Testament" of fashion-trade publications.
At 27, Machias-born Matt Coffin has launched a brash new alternative to Women's Wear Daily, the 86-year-old grande dame of fashion newspapers that critics compare to a dowager past her prime.

SIMPLE SKINCARE SIMPLIFIED

SIMPLE SKINCARE SIMPLIFIED

Smith & Nephew aims to clear up customer confusion over skincare products
The $17m Simple brand is being relaunched this April with new packaging by brand identity specialist Brewer Riddiford. The relaunch is seen as an evolution of the existing design which was introduced in September 2011.

Revlon plans to sign an model spokeswoman

Revlon plans to sign an model spokeswoman

Revlon plans to sign an actress/model spokeswoman who will be "highly recognizable and believable to the 35-plus but modern, contemporary woman," said Amy Frankel, exec VP-marketing.
Originally, Revlon had intended to label the product Recapture, but the name was too close to the Capture trademark owned by Christian Dior Perfumes.